Behind the Scenes – Design & UX at Whatfix

0 Comments. Whatfix + Apps, Whatfix-Jobs
Whatfix design

→ It’s what we do that defines us

And that would be Design. All of us come from different backgrounds, some by education and some by accident but we all share a compelling design journey. We have entrepreneurs, artists and writers in the Design Team. Ultimately, we are trying to tell a story and for it to make real connection with users, all the pieces of product design must align and together offer a meaningful and elegant experience to our customers, that inspires value, trust and innovation.

→ We allow people to fail, more often they don’t

We experiment. We Fail. We improvise.

We experiment. We Fail. We improvise.

→ Our Design Journey

Digital Enterprise Products across web, legacy & mobile are complex, painful and most importantly costly. We all have experienced that while onboarding as a business user or employee in an organization and even more so as designers by virtue of a superpower we possess — Empathy.

THINK OF WHATFIX as an Experiential Layer that can put the good, the bad and the ugly on a path to Product Adoption by offering Frictionless CX, Effortless Onboarding and Engagement and by offering it Now (when & where users need it). Our vision is to become a UX layer across Digital Business Platforms available on Web, Mobile and Desktop.

→ Where do you fit

We commonly refer Whatfix as Rocketship and that name has stuck both as a powerful metaphor and work culture. As a Team, we are always getting past the established atmosphere and taking our customers along in that shared journey. Customer success is prime-directive of our startup since inception. We want you to embrace the journey, set the course when you have the chance and add planets & galaxies in the logbook. “We are all stories in the end, just make it a good one, eh?”

Whatfix Design thinking

→ Work & Play

We are a progressive design team and our design process and success metrics follow a Discover → Design → Validate sprint cycle. We believe in validating early and fast that feeds into a rediscovery loop. We work with a lot of customer journey maps, paper, notes & pens(comes in sizes and colors)..those look messy & beautiful at the same time. We love chai, coffee and inclusive of ChaiTeaLatte. And then there is 4 PM tea (PM is the operative word here:). You get to talk to real customers across geographies and discover, cocreate and validate with them…that has to be the luxury and you know it.

→ Key Themes

Product Design

Product designers are responsible for a specific product module design, collectively and collaboratively completing a holistic design roadmap and product vision…Vertical

Design Ops

A team of people working towards bringing Cohesion, Consistency, Efficiency and most importantly sustaining awesomeness across. Think DSM, Reusable Artefacts, Conversational UIs…Horizontal

Design Strategy

This is a team of researchers, storytellers and even toy makers thinking ahead and aligned towards strategic and future needs of customers and end users by establishing a dialogue with the audience, by studying current user behaviors and predicting the next ones, by authoring case studies and whitepapers as a thought leader in Design Thinking and Design Led Innovation…Cross-functional.

→ What drives us

Design that brings Balance

We think of Design as the balance & drama between behaviour & cognition, between form & function, between method & outcome, between data & intuition, between efficiency & elegance.

Business value of Design

Good Design is Good Business and you can read a plethora of articles and webinars on this, but the central idea of all that is how Design can become the enabler & bridge across all functions to create a shared dialogue and understanding of Product, Technology, Market, Customer, Value Proposition and the Competition. Read more about this here & here

Believing in impossible things

This relates to our limitless curiosity & imagination. The Digital+Physical+Service Ecosystem is vast and complicated and impossible things keep happening since the GUI, postscript & Browser came. We may end up blindfolded by what it is now and completely miss out on what it could be. And though, what it is now may be very important for immediate term, it is fun to keep imagining what it could be and where we are going..The Next Frontier.

Voice of the Customer

What we do at Whatfix, right from discovery to deployment — Content Creation to Product Adoption is driven by the values & trust that stems from customer success and having the empathy to embrace their vision and align with their strategic needs and goals. The real joy comes from listening to their feedback and insights and how we have been able to bring measurable difference in their lives. What our customers are saying

→ And now, we the people @ Whatfix Design team

Whatfix is hiring deisgners

Want to Join the Design Team?

We have multiple openings across roles. View Openings

Ashutosh Upadhyay

Ashutosh Upadhyay

Associate Director - Design at Whatfix at Whatfix
Ashutosh Upadhyay is a Design Graduate from IIT Guwahati. He has worked with some of the groundbreaking product teams and innovation labs across India, Germany & North America and led Design efforts as Designer, Researcher & Strategist, including with Spatial Audio Group of Deutsche telekom Labs (Berlin), SET Labs and Business Platforms within Infosys (Bangalore) and Kirusa Inc (New Jersey).
Ashutosh Upadhyay

Latest posts by Ashutosh Upadhyay (see all)



Discover How Whatfix Can Help Your Business


whatfix_logo

Discover How Whatfix Can Help Your Business


whatfix_logo

Discover How Whatfix Can Help Your Business


whatfix_logo